Brand Activation – Rural & Urban

Brand Activations means making a Brand active in the market or creating trust between consumers and the brand. It is basically creating awareness about a particular brand amongst its prospective buyers. Thus, establishing a connect between the two thereby resulting in building loyal customers.

 Brand Activation could be Rural or Urban. Rural Brand Activations are carried out in Rural Market and Urban Brand Activations are carried out in Urban Market. Rural Brand Activations are carried out in order to establish connect and create awareness amongst Rural buyers towards certain Brand or Product. Urban Activation caters to Urban people as target audience for specific product or service.

 Rural Activations comprises of activities like Roadshows, Rural Events, Streetplays, Direct Contacts, Free sample distribution, etc. These days Rural Activations have become more popular due to saturation of Urban Markets.

 Urban Activation comprises of activities like Tradeshows, Retail promotions, Instore Promotions, Word of Mouth Awareness, etc You need to be smart and competitive while targeting urban customers due to high competition and easy availability.